Oxidation is the “damaging” and “drying out” of your vehicle’s paint caused by the sun and atmosphere. This is usually most noticeable on red cars. When the paint pigment dries out it starts to fade or have a dull look. Oxidation happens when your paint’s protective layer is neglected and wears away, allowing the fragile color underneath to be damaged by the environment. This problem is especially serious in Arizona. We’ve all seen sun baked car hoods and roofs in the desert. The good news is that this problem can be avoided.